Adesewa Adeshina, daughter of Otunba Adewale Adeshina, the Yewa, Ogun State-born industrialist and socialite (widely known as Saranda) last Friday announced her arrival in the beauty business in Nigeria in grand style, with the launch of the makeup kit collections by Beewa Beauty, owned by her in Lagos.
The colourful occasion held at the Adeshinas' residence in Lekki, Lagos, was graced by her close friends, including friends and business associates of her father.
On what spurred her on to go ahead with the brand, Adesewa said she was motivated by how beauty products now make life good people who are unable to maintain their regular beauty routines.
Her brand's wider mission is to improve on the standards within the industry and focus on achieving beauty in more authentic ways. Amd according to her, her brand is tailored to provide the beauty needs of every individual.
Her brand's wider mission is to improve on the standards within the industry and focus on achieving beauty in more authentic ways. Amd according to her, her brand is tailored to provide the beauty needs of every individual.
Adesewa also revealed at the launch that her outfit’s name, Beewa, was coined from her names and those of her parents, Otunba Adeshina and Yeye Asabi Adeshina.