February 1, 2021

COVER INTERVIEW: I Admire Other People's Works A Lot And I Get Inspiration From Doing That -Jaderon AsoOke Boss, Ronke Fawole

Jaderon AsoOke, is currently the most-sought after brand answering to the fashion needs of leading monarchs, society bigwigs and celebrities in and outside Nigeria. In Yorubaland particularly, Aso Oke is widely acknowledged as the official fabrics for attires of the royal fathers and their fashionable wives. Wealthy people rock different styles of the traditional Yoruba fabric, to the extent that people from other tribes have fallen in love with it. Aderonke Oluwatoyin Fawole, is the creative mind behind this thriving brand.
Ronke graduated from Olabisi Onabanjo University, Ago Iwoye, Ogun State, where she studied Industrial and Labour Relations. She joined her mother in the business immediately after school. For her, dealing in Aso Oke is like a family calling. She is the third generation of her lineage in the business.
Jaderon AsoOke is behind most of the eye-catching royal fashion statements made by A-list Lagos kings and their Oloris. She also offers same services to high-net-worth individuals both in and outside Nigeria. Her rich clientele includes the Oba and Olori of Epe, Oba and Olori Elegushi, Oba and Olori Oniru, Oba and Olori Ogunsanwo, Oba and Olori Onijasin of Ijasin Ilorin, Otunba Lekan Oshifeso and wife, Otunba Shoremekun and wife, (USA), Otunba Dewummi Ogunsanya and Lagos Head of Service, Hakeem Muri Okunola, among others.

The Jaderon AsoOke boss is the latest feature on CityScoop's special cover edition. She opened up her world to us in this interesting interview. Read it below..
What inspired your choice of Aso-Oke business?

It's a family business I grew up loving and learning from my mum and grandmother.

How long have you been in the business?

Should I say since I was born? (laughs). Like I mentioned, it is a generational thing. So, I have always been there, but started mine, Jaderonasooke in 2010.
What was start-up like for you? Did you have it easy or otherwise?

It wasn't easy at all. When I was starting, I had to deal with the fact that people would rather patronise the who is who in the industry, than a newcomer like me. It was not easy beating that line.

At what point did JaderonAso Oke become the choice of the rich and famous in Nigeria?

I will say 2019.
Can you give us a list of your top 10 clients?

This list is not in any particular order.
Oba and Olori of Epe, Oba and Olori Elegushi, Oba and Olori Oniru Oba and Olori Ogunsanwo, Oba and Olori Onijasin of Ijasin, Ilorin, Otunba lekan Oshifeso and wife, Otunba & mummy Shoremekun (USA), Hajia Halimat (Abuja), Otunba Dewummi Ogunsanya and lots of other ones that belived in me from day one.
Who is Ronke Fawole? A lot of people would like to know more about you?

A playful, selfless, hardworking mum of 2; married to my best friend, Mr Babajide Fawole.
How do you handle competition in your sector?

I'm in competition with no one. I admire and most times like other people's works and it motivates me to do better.
Tell us about the unique concepts that stands your brand out?

Dedication to the work. Paying attention to details and quality, focusing more on our traditional IBILE ASOOKE.